The company said the.app TLD is built for apps and app developers, and includes added security to help users showcase their applications.
If you'd like to secure your.app address right away, go over the details and availability here.
Developers looking to booking a domain can visit get.app to see who's already there, and choose a registrar partner to start the procedure.
In addition to the expected demand, Google is requiring HTTPS for all. app websites. This can help defend against ad malware, tracking injection, and spying on open networks, the post noted.
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Though numerous apps already feature a.com domain, Google notes that this new.app can be helping users with more information on the particular app and its software, provide safer download links and also to stay updated with the latest features.
Starting this week and through May 7, .app domains are available to register as part of Google's Early Access Program, where, for an additional fee, users can secure their desired domains ahead of general availability.
From May 8, .app domains will be available to the public through any registrar.
In an interview last month with Domain Name Wire, Google said that it aims to make.app domains affordable - it expects the pricing to be less than its other TLDs like.how or.soy, for example. It's part of Google's push to make the entire web secure and slowly do away with the traditional HTTP connection. Stay tuned for further updates on the new.app domain.