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In the coming weeks, we'll bring video chat to Instagram and give friends a new way to spend time together - even when they aren't actually together.

There were reports that the service might add a video chat feature to the app and that's precisely what it has announced today.

Instagram says you will also be able to minimize the video chat and browse through Instagram while the chat is running.

Initial partners include Spotify - so you can share a sticker of songs, playlists or albums to an Instagram Story - and GoPro, to share recent action shots from the GoPro camera app.

It was through a tweet by Jane Manchun Wong, the photos sharing application is testing it's latest feature where the user can react to the stories of other users. For example, if you follow a lot of cat Instagram profiles, there might be an Animals section on the Explore page.

Finally, Instagram is adding a Camera Effects Platform. Creators can make their own face filters and world effects using AR Studio and share them with their followers who view it.

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In addition, Instagram said it's redesigning the Explore section of the app, which will roll out over the next few weeks.

The trend seems to be holding up nicely, as Instagram announced today that it is testing out a new video chat feature.

It's going to be interesting to see what kind of implementations developers come up with, and if these features do anything to get more people excited about augmented reality as a technology.

The firm also introduced a new way to share activity to your Stories directly from other apps. Personalized content that's based on your interests will also still be present, just laid out in a new format. Once it's added, you can edit the content before sharing it in a Story.

'The order of photos and videos in your feed will be based on the likelihood you'll be interested in the content, your relationship with the person posting and the timeliness of the post'. The app will also allow for group chats to spark up a conversation.

We can probably expect Messenger's AR camera effects to emulate some of the functionality we've seen in other AR apps, then. Users don't have to connect their Instagram account to a third-party app, either, if they want to share to their Stories.


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