As she boarded a plane to visit immigrant children who were separated from their families at the border, a message blared from her $39 Zara jacket: "I REALLY DON'T CARE, DO U?".

"[Melania Trump] should be a standard-bearer", Findley told CNN. Emblazoned on the back of the jacket in large print were the words, "I really don't care". "If media would spend their time & energy on her actions & efforts to help kids - rather than speculate & focus on her wardrobe - we could get so much accomplished on behalf of children. Melania has learned how dishonest they are, and she truly no longer cares!"

Many critics have also highlighted the Trump family's obsession with their image, saying that it was highly unlikely the First Lady would have put on the coat without realizing the reaction it was likely to provoke.

Her visit to Texas came a day after her husband signed an executive order to modify his administration's practice of separating children from their migrant parents when they illegally enter the United States.

Getty The First Lady opted for a green khaki jacket from Zara with the phrase "I REALLY DON'T CARE, DO U?" Colbert said. "What was her first choice, a jacket that says "womp womp?"

It's a dis to her cheater of a husband.

"It's a jacket, There was no hidden message". Whilst Melania's representatives reveal there is no hidden message behind the jacket, the POTUS offered his own interpretation that echoes his own sentiments about the media, and "fake news". Do you?" Spox says: "It's a jacket.

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It was a week that saw Melania make a rare foray into politics, saying that she hated to see families separated.

Someone in the White House knew the press would jump all over the jacket story like lions on a zebra.

Trump says the Zero Tolerance Immigration Policy is still in effect.

Melania was not wearing the jacket when she landed in McAllen, Texas.

By pushing for the policy reversal, initiating the shelter visit, and with empathetic comments before and during the visit, Melania demonstrated she sincerely cared about the plight of the children.

The New York City-based artist said he then looked to Lady Liberty to "be that first lady and wear America's true values", drawing the iconic statue donning a jacket with the words "We should all care". A decision to wear high-heeled pumps as she headed to visit Hurricane Harvey victims in Houston was met with a backlash, although she later changed into sneakers. Did he send Melania out on a mission to get good press about how caring and dedicated she is (and by association Trump), and she chose to give him a very public middle finger.