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The giant online retailer will show 20 Premier League matches a season for three years, starting from the 2019/20 season.

The League has now completed the sale of the remaining two United Kingdom live rights packages, one to BT Sport and the other to Amazon.

Amazon's Jay Marine said Prime members in Britain would be able to watch every team and every game in the two rounds of fixtures, "so no matter which Premier League team you support, you're guaranteed to see them play live on Prime Video".

BT has bought 52 games a season, Premier Sports 53 games, including a match at 3pm on Saturdays, and Sky 128 games.

Sky Sports still have hold of the four choice packages, which they paid £3.5billion to acquire in February.

It has always been rumoured that an Internet giant would get in on the Premier League action, breaking the recent monopoly of BT Sport and Sky Sports, and now Amazon has stepped up to the plate.

The rights package secured by Amazon includes one round of midweek games and one round from a bank holiday - said to be Boxing Day.

"Sky and BT are established Premier League partners and provide first-rate coverage of the competition through their live-match broadcasts and comprehensive programming".

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But while the move is a huge step towards more games being streamed via subscription services, fans are furious with the Premier League for allowing it to happen. These packages were also the first time the Premier League made them available to livestream, rather than relying on traditional TV broadcasting.

"[We] instead view this as a way to boost both retention and take-up of the Amazon Prime package rather than Amazon looking to become a Pay-TV operator", Whittaker added.

The groundbreaking agreement was announced by the Premier League on Thursday.

Separately, the Premier League clubs have agreed a new formula for sharing any future increase in worldwide broadcast revenue from season 2019/20 onwards.

Though Amazon may have gotten a discount, its Premier League price tag would still likely hit nine figures in USA dollars.

The bix six clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - managed to get the necessary 14 votes out of the 20 to agree that from 2019/20, any increase in the current global rights package, will be distributed according to league position and not equally distributed between all 20 clubs as it has been up to now.

Throughout the auction period there has been the suggestion that online players would join the bidding for at least one package.

There are still a number of overseas deals to be completed but it is expected that the Premier League will double the #3bn it received in overseas revenue from the previous three-year cycle.


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