In response, the Wendy's Twitter account burned IHOP so hard its burgers will probably be inedible for a while, and Waffle House subtweeted the name change with a passive aggressive quote from Bruce Lee.
Meant to promote a new line of hamburgers as the restaurant chain tries to branch out from its breakfast niche, the switch is part of a marketing campaign and not an actual rebranding, company officials told CNN.
"I'd love to welcome all of America to the world's first "IHOb" restaurant, which stands for the 'International House of Burgers, '" Darren Rebelez said.
In his scoop about IHOb's meaning, Weinberger wrote of his hesitation to try the burgers, revealing why IHOP might want to change its name to IHOb, at least temporarily. It's adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top.
Chief Marketing Officer Brad Haley told USA Today the restaurant has always sold burgers. Pressed for details, the company would not give an end date for IHOb but referred to the "tongue-in-cheek name change" and said it was tied to the summer burger promotion. You know, because everyone goes there for the burgers?
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Despite the spectacle, however, many people were only focused on one thing - Meghan's "inappropriate" dress . It is certainly true that the royal family have certain guidelines that they adhere to for formal events.
Well, name changes aren't easy - just ask Puff Daddy. It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".
"There are many other brands that are owning the burger space, ' said Allen Adamson, a co-founder of marketing strategy firm Metaforce".
"Why is ihop going thru a mid life crisis", tweeted another.
Burger King took it a step further and altered its logo on all its social media platforms to "Pancake King".
During a call with analysts last month, executives from IHOP's parent company, Dine Brands, highlighted an emphasis on menu innovation as a strategy to boost traffic.