"Now, we're flippin' our name to IHOb".
IHOP's Twitter account teases it will reveal the answer Monday.
As soon as the tweet appeared, speculation about the "b" ran rampant. Guesses from followers included "breakfast", "brunch", "bacon", "burritos" and "biscuits", but the restaurant told fans they'd have to wait until June 11 to know for sure. A likely candidate proposed by one commenter was "breakfast".
A popular pancake spot is changing its name after 60 years of business.
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"We're serious about the quality of food and our menu, and this name change really reflects that", says Stephanie Peterson, IHOP's executive director of communications.
IHOP is an acronym for International House of Pancakes. In 1973, the company chose to shorten the name to IHOP. Company owner Dine Brands Global decided in February to shut down almost 40 locations in order to focus on buying and growing smaller restaurant chains specializing in healthy and ethnic foods. IHOP's "P", which fittingly stands for pancakes, is being replaced by a 'B'.
IHOP parent Dine Brands Global, based in Glendale, Calif., changed its name from Dine Equity in February.