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Last week IHOP revealed through its social media accounts that it would be known as IHOb, setting off a guessing game among fans as to what the B stood for.

A&W, Whataburger, Chili's and Denny's piled on with facetious name-changes and gibes about the new IHOB's burgers.

In truth, IHOP isn't actually changing its name to IHOB; it's simply adding burgers to its menu, and is using the name-change gimmick to advertise the addition.

The announcement immediately caused fans of the breakfast chain to go insane with speculation, with the most likely option for what the "b" could stand for being "breakfast".

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IHOP announced Monday morning that the breakfast restaurant chain has a new name. "Can't wait to try a burger from the place that decided pancakes were too hard", Wendy's posted. The chain is shifting its emphasis to seven new "steak burgers", which include a cowboy burger with onion rings and bacon and a "mega monster", which is IHOb's answer to McDonald's Big Mac.

Professional baseball team the Philadelphia Phillies went to the trouble of making its own name change announcement video that turns the MLB franchise into the "bhillies".

On Monday (June 11), the restaurant chain finally shared their motives. All other locations will serve up the full slate of new burgers. The temporary shift is turning out to be an effective publicity stunt aimed at advertising the restaurant's new burger menu. "But we want to convey that we are taking our burgers as seriously as our pancakes". But, Rebelez assured, the vast majority of the almost 1,800 other locations will still go by IHOP.