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After speculation and a futile guessing game, IHOP announced that the name change signaled a new focus on burgers.

"We just had some burgers to bromote", the company said in a tweet. And on Monday, IHOb reverted once more to its original name of IHOP.

That will come to no surprise to some Internet sleuths, who combed through federal records, finding no proof of the restaurant officially changing its name.

IHOP is flipping back to pancakes, ending a stunt that temporarily changed the chain's name to IHOB to promote new burgers on the menu.

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Turkel Brands President Bruce Turkel discusses how IHOP is temporarily changing its name to IHOb. But the effort did not create a significant increase in the company's purchase consideration, which measures the likelihood of consumers eating at a particular restaurant chain.

But IHOP was quick with a comeback, writing: 'The blan was to get beople talking about our new burgers.

While pancakes are front and center again, that doesn't mean IHOP's burgers are going anywhere.

Wendy's proclaimed that it wasn't really afraid of burgers "from a place that decided pancakes were too hard". "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb".


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