In just two years, since Kylie Cosmetics launched with just a $29 (£22) lip kit - a lipstick and lip liner - the youngest of the Kardashian-Jenner clan has gone on to sell more than $630 million (£475 million) worth of make up.
Back in 2016, Jenner and company first disclosed the brand's earnings in a Women's Wear Daily profile about her journey to become a billion-dollar cosmetics queen.
According to the magazine, the new mom will reach billionaire status by next year making her the youngest billionaire ever - male or female. Although a ton of that dough is from her cosmetic ventures, she also has endorsement deals from Puma a fashion line with sister Kendal, been a regular on keeping up with the Kardashians for 13 seasons and just debuted her own reality show, life of Kylie.
By comparison, her 37-year-old sister Kim Kardashian-West - and arguably the most famous of the Kardashian-Jenner family - is worth an estimated $350 million ($A475 million).
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"I said, 'I'm ready to put up my own money".
"Social media is an fantastic platform", Kylie Jenner told Forbes in an interview released Wednesday. "It could easily be an instant game-changing acquisition for any company on the hunt for a winning brand with a younger customer", senior VP or merchandising at Ulta Tara Simon said. It's her hope that her mini me will some day take over her beauty business. Jenner has over 110 million followers on Instagram.
Describing Kylie's business success, Forbes wrote on its website, "Jenner runs one of the hottest makeup companies ever. It brings me so much joy to watch you continue to make your @kyliecosmetics dreams a reality!" "That's her thing. She loves a little bit of makeup".
"The most successful women entrepreneurs in the country are increasingly taking advantage of technology including social media to help them launch and grow businesses", said Luisa Kroll, Forbes' assistant managing editor, wealth.