Instead of nabbing the battle royale title from the Google Play store like normal, Android users will need to manually download a file from Epic's official Fortnite website and install the game that way. In an email to The Verge, CEO Tim Sweeney said this was in part to avoid the 30% cut Google takes on in-app purchases for games sold through its storefront.
"The 30 percent store tax is a high cost in a world where game developers' 70 percent must cover all the cost of developing, operating, and supporting their games", said Sweeney.
Though players are opened up to security risks on open platforms, Sweeney says gamers have shown they're up to the responsibility that comes with using one.
"Epic's goal is to bring its games directly to customers".
If Epic has the means to do that, it makes sense, because the company will have more control over distribution, both of the game itself and updates.
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This stands in contrast to the iOS version of Fortnite, which is available to download right from Apple's App Store. Epic Games is now exploring the option of including Fortnite on various third-party stores in China, but it has nothing to announce at this time.
"Fortnite will be coming to all Android devices that are capable of running it stably and with good performance", Sweeney asserted.
Most Android devices have a setting that disallow them downloading and loading apps outside the Google Play app store.
The fact is that Epic has a choice and it doesn't have to play Google's game (its iOS game on the other hand is only available through Apple's app store thanks to Apple's controlling approach). That's not the case on Android, though, which lets you install apps from unknown sources fairly easily. Fortnite made $15 million during its first three weeks on iOS alone - we're no mathematicians, but 30% of that is a lot of money.
But so far, Android users have been unable to get in on the action. Considering the iOS version of Fornite made over United States dollars $15 million since its release 3 weeks ago, there's a lot of cash to be made. It'll open up the door to hundreds and thousands of new users to the possibilities given in side-loading apps (that's what it's called when you load an app outside the Google Play app store, if you do so wish). Samsung may also decide to distribute it through the Galaxy Apps store. Eventually, the game should be available on other devices, too. If you look at it, the stores on the smartphone platforms actually do very little.