Dealer networks will also include a new retail format that includes small storefronts in urban areas to "expose the brand to urban populations and drive sales of the expanded Harley-Davidson product portfolio and expand worldwide apparel distribution".
There's the new liquid-cooled modular platform in four displacements from 500cc to 1250cc, led by the company's first adventure bike, the 2020 Harley-Davidson Pan America 1250, which we posted earlier today.
Harley-Davidson, known for its car-alarm triggering engine rumble, said LiveWire will have no clutch and no gears.
The company said LiveWire will be followed by more "twist and go" electric two-wheelers over the next few years that will be lighter and smaller.
Harley-Davidson also plans to open up to 125 new, smaller storefronts in urban locations by 2022 to increase sales of apparel and other products.
Harley said it plans to develop a more accessible motorcycle with a small-displacement engine of between 250cc and 500cc for Asia through an alliance with a manufacturer in the region.
Harley-Davidson has made one of their biggest announcements of the year.
Harley Davidson is looking to leverage its design and manufacturing capabilities, Harley-Davidson plans to offer its most comprehensive lineup of motorcycles, competing in numerous largest and fastest growing segments with a full portfolio of motorcycles across a broad spectrum of price points, power sources, displacements, riding styles and global markets.
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American motorcycle manufacturer Harley-Davidson has just announced its latest strategy which sets out its roadmap for the coming years.
The Milwaukee-based firm will grace the adventure touring space as well as introducing five new motorcycles under LiveWire electric family.
Harley-Davidson has seen a recent surge in sales in Asia and India.
At the same time, riders are getting older. These included tapping into different areas of the motorcycle market by manufacturing styles of bikes that aren't typically Harley Davidson.
With an eye on India, Harley-Davidson has chose to go small at a time when it is caught in a bitter trade war initiated by US President Donald Trump.
Harley Davidson is not alone.
United States sales slid 6.4 per cent in the most recent quarter, and they're down 8.7 per cent at the halfway point of the year. The company expects the 250-500cc motorcycle segment in India to grow at more than 25% annually through 2021, the daily added.