In the premium smartphone segment ( INR 30,000 or $437), however, it seems Samsung is having a tough time in India, at least according to a report from Counterpoint Research. Security worries led to the end of a sales agreement between Huawei and AT&T earlier this year, which would have been a crucial move for Huawei's efforts to break into the American market.
Globally, the top 10 vendors control 79% of the market share, while more than 600 brands are competing for space in the remaining 24%. "Furthermore, with every flagship OnePlus userbase has been growing in India and this has now started translating into record sales for every new flagship it launches", the report noted.
Apple fell from second to third place in global smartphone sales during the second quarter of 2018.
The iPhone did well, with the top-of-the-line iPhone X model a big seller in many markets, according to IDC. The Cupertino giant is also streamlining its channel structure as it gears up for all important 2H 2018 in India. The growth is primarily in the sub-INR 40,000 (~$583) category where OnePlus and other smaller brands have positioned their products.
With Apple expected to unveil a trio of new iPhones in September, including a budget 6.1-inch LCD variant, the company is all set to reclaim its position in the smartphone market from Huawei in Q3.
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Huawei's consumer division, which houses its smartphones business, accounted for roughly a third of its total revenue previous year.
"Increasing prices and maintaining market share in the face of a stronger USA dollar might be easy for a brand such as Huawei, but will be hard for Xiaomi, Oppo, and Vivo", the Canalys analyst added. On the back of taking the lead in the premium smartphone market in India, the company is now offering a discount on purchases of the current flagship device.
OnePlus also reigned supreme when it came to the top-selling premium smartphones in the country.
OnePlus is now increasing its points of sale by launching its offline and exclusive stores across key cities.
China and the USA are also embroiled in a trade dispute with both nations imposing tariffs on billions of dollars worth of goods and fighting over technology and patents, which analysts said creates significant uncertainty for all of the major smartphone brands. Considering its recent global expansions, it was really a matter of time before it rose up the ladder in terms of worldwide market share. This is an impressive hike as the brand shipped 38.5 million units during the same period past year.