McDonald's is giving away free food "for life" in a contest aimed at boosting the popularity of its online ordering system. The promotion starts Friday and runs through August 24.
How do you want to spend the next 50 years of your life?
As you would expect, there's a ton of fine print that goes along with the "free food for life" card. In both cases, hopefuls are limited to just one entry per day. But this contest brings forth the opportunity of the rest of us non-multi billionaires to own one.
For additional information and the official rules, click over to the McGold Card website.
McDonald's says the victor will receive a phone case which will be engraved with their name.
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"This is going to cost them less than one corporate Christmas party", said Rob Frankel, a Los Angeles-based branding strategy expert.
To enter the sweepstake, customers need to use the app to make an order between the 10th and the 24th of August.
If you win, your concerns over where your next meal is coming from will be replaced by fears that your heirs will attempt to hasten your death (more than eating a lifetime supply of Big Macs will hasten it) in order to get their grubby mitts on your McGold Card. Victor will also receive a custom gold-plated phone case. To enter send "an email to email@example.com with only the date (mm/dd/yy) you are sending the email in the subject line and your first/last name in the body of the email".
More than 14,000 branches of McDonald's in the United Kingdom are taking part. "I don't think it's going to do anything to encourage the app usage".