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After all, it's now been 598 days and counting - and 17 straight losses - since the Browns' last victory. When that moment comes - you can say "if that moment comes" if you're superstitious - a wireless signal will be sent to all the fridges, unlocking them and unleashing their beery goodness upon happy, thirsty Browns fans. The fridges, which are 8 feet tall, will be opened automatically whether the Browns win at home or on the road. Their last win came against the San Diego Chargers in Week 16 of the 2016 season.

The refrigerators are stocked with Bud Light aluminum bottles, which will be given to fans 21 and over. Several of the fridges will be placed inside FirstEnergy stadium, per cleveland.com.

"We're always cheering for them", Goeler told reporters.

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I'm happily preparing the team to arrive in the best condition for the first Premier League game. Most of the Tottenham players are on holiday after the world cup campaign.

"Obviously they haven't won in a while". According to ESPN's Darren Rovell, Bud Light is installing "Victory Fridges" throughout the Cleveland area, which will unlock via WiFi following the Browns' first regular-season win in 2018. We're putting victory fridges out into the marketplace.

The bester-case scenario is Cleveland loses a lot, fans play off the marketing campaign to create free advertising for Bud Light and the fridges sit in local bars chained up. "They responded to the Browns post saying, "@Browns fans, these fridges will open this year. They lost all 16 of their National Football League games last season but hopes are high that Hue Jackson will turn his team's fortunes around this year.

To receive one of the victory beverages, the fan must be inside the bar when the final whistle is blown to make sure that person is of legal drinking age.