On Tuesday morning, Premier Doug Ford will be at the Barley Days Brewery in Picton to announce the new minimum price of a bottle or can of beer will be $1. Ford campaigned on the idea of lowering beer prices with the catchy slogan.
The Progressive Conservative plan will lower the minimum price of a bottle or can of beer to $1 from $1.25 starting August 27 - a few days before the Labour Day weekend. "My friends we're going to do our part because a buck a beer is coming to a shelf near you".
Up until 2008, the minimum price for a beer was $1 until the provincial Liberals raised it to $1.25.
Eric Portelance, who co-owned Halo Brewery in Toronto until earlier this year, said the buck-a-beer challenge is "insulting" to brewers and distorts the market by devaluing their product.
"We're bringing back a buck-a-beer to Ontario". So far, no other Ontario brewer has confirmed they will follow suit.
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The province is hoping brewers will get on board with the buck-a-beer plan and incentives will be offered for those who do.
Beer fans across Ontario can officially start counting down the days until the return of "Buck-a-Beer", the popular $1-per-beer price floor that delighted people across Ontario until it was cancelled when the previous government abruptly introduced new beer price regulations. "But instead of a climate plan or help for people living in poverty, it's a cheap beer challenge", Green Party Leader Mike Schreiner said in a statement.
Annual indexing for all packaged beer will be suspended to maintain the $1.00 minimum floor price over time. Napanee Beer Company tweeted that it won't participate in this: "There are a lot of things that our province needs", they said, "but "buck a beer" isn't one of them".
"I don't think a lot of breweries will be participating in this", Meek said, "I think it's a bad idea". He has also vowed to expand the sale of beer and wine to corner and box stores in Ontario.