But it was a sad day for those diehard fans of Apple's older products, as the Cupertino tech giant took the chance to clean house.
Throughout 2018, Apple has been offering out-of-warranty battery replacements at a discount for some iPhone models.
Zino said that he forecasts that the XR will make up more than 50 percent of sales of Apple's new handsets.
Gareth is very clear in his summation of the iPhone XR's camera system, which he states is "the weakest of the three phones" just announced by the American maker. Apple already quietly discontinued the Series 2 past year. It's part of Apple's long-term strategy to give people a distinct reason to buy a wrist gadget that largely does things smartphones already do.
These days, you can still find it at third-party retailers like Walmart for $US179.
In 2016, Apple replaced the gold cases with ceramic ones and lowered the starting price of the Watch Edition to $US1,250.
Nintendo is rolling out its Switch Online service next week
It'll be free for the first week but after that it'll cost £3.49 a month, £6.99 for three months, or £17.99 for a year. The much anticipated online gaming service for the popular Nintendo Switch has a start date: September 18.
At the keynote, Apple showed its entire lineup of iPhone for 2018-19. According to the reliable Apple analyst Ming-Chi Kuo, Apple paid $120 to $130 per screen unit, about twice as much as it normally pays for screens.
Battery replacement for an out-of-warranty iPhone in the X line - which includes the original 2017 iPhone X - will cost $69 next year, the site noted after Wednesday's unveiling of the newest iPhones.
Investors seemed to shrug off Hall's concerns, pushing Apple shares up 2.4 percent on Thursday, to $226.41.
Aluminum vs. steel: Stainless steel sides hug the pricier iPhones, but the iPhone XR is made with an aluminum frame, like many other phones on the market.
The dongle, or an adapter, allows users to connect a pair of 3.5mm headphones into a lightning jack.
New iPhone XS Max caseThe new Moment Photo Cases for iPhone XS, XR and XS Max Photo: Moment If you got your eye on the iPhone XS, the new case should work with it. The price for the iPhone XS starts at $999 for the 64 GB model and goes up from there for 256 GB and 512 GB.