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No change was announced for Prime members, who already get two-day (or faster) shipping at no additional cost and with no minimum order.

Beginning Monday, the online retail giant said it will expand its free shipping to all customers on items scheduled to arrive in time for Christmas - with no minimum purchase required. Free shipping can apply to hundreds of millions of items on Amazon, versus hundreds of thousands on Target.

Last month, Walmart added free two-day shipping for Marketplace items to its previous offer of free two-day shipping for purchases over $35.

Monday's news will pile pressure on Walmart and Target, which in recent years have chipped away at Amazon's lead with their own offers of free two-day shipping. Also mentioned was the previous free-delivery threshold on orders larger than $25.

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More than 3 million items will eligible for same-day delivery during the holiday season, if you're a prime member. But you can enjoy the freedom of placing smaller orders without having to worry about an extra shipping fee.

Like it or not, the holiday shopping season is almost upon us. We'll see if it makes an announcement in the coming days. That would be more than 12 percent of the $71.8 billion in sales that analysts now expect the company to report for the quarter.

The National Retail Foundation forecasts holiday retail sales will climb by up to 4.8% compared to a year ago.

Black Friday, which falls on Friday 23rd November, has become a highly-anticipated date in the United Kingdom shopping calendar and marks the start of the Christmas shopping season for some people. The offer covers every product category, and although no end date is listed in the Amazon press release, orders arriving in time for Christmas suggests it will end around December 22 just like Target's offer does.