A day ahead of its developer conference in San Francisco, Samsung has started teasing a foldable phone, likely to be called the Infinity Flex. Folded up it becomes closer to normal smartphone size, though it's still significantly wider than most phones.
The official Samsung Mobile Facebook handle has changed its DP with an image of the world "SAMSUNG" fully folded to reflect the attribute of the upcoming flagship phone. According to a recent Bloomberg report, design of the foldable phone, codenamed victor, hasn't been yet finalised. Neither the Galaxy S8 or Galaxy S9 had true white color options, opting instead for shades of silver, which was also true for the (recalled) Galaxy Note 7, and the Galaxy Note 8 never even had that to choose from, unless you count the Olympic edition of the phone. Many are taking that as a not-so-subtle hint that the Korean tech giant is planning to unveil the long-awaited foldable phone at its annual developer conference, which takes place November 7-8 in San Francisco. The event invite posted on Twitter already gives a clear hint at a foldable smartphone. That report also said that the SDC18 launch would be more of a soft launch, as Samsung may not actually show the full device during the keynote. Separately, The Bell reports that Samsung has confirmed that the phone's foldable display is finished. It's always been rumored that Samsung was working on a phone with a flexible display, and just two months ago, Samsung's mobile boss DJ Koh confirmed as much when he told CNBC "it's time to deliver" on a foldable phone. The company is not really being secretive about it and president of Samsung Mobile DJ Koh has discussed the project openly a few times. The device is rumoured to come with a 7-inch foldable display that folds in half. Folding an OLED display puts it under stress and will eventually damage it.
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Samsung has always been rumoured to be working on a foldable phone. Apparently this is a necessary step given how the foldable phone is still a "a completely new concept in terms of design and user experience". The paper specifically mentions mobile gaming as a key focus.