It looks like the egg marks another addition of the internet realm bleeding over into the "real world", leaving users to ask - what's next?
Are you sitting down for this? The egg has over 52 million likes, surpassing the 18 million likes on Kylie Jenner's photo of her daughter, Stormi Webster, in which she revealed the child's name.
However, the dedicated detectives at BuzzFeed News appear to have already solved the mystery early, revealing that the creator behind the account is Chris Godfrey, a creative working with London advertising agency The&Partnership.
"An egg has no gender, race or religion".
Last night, in the middle of the Super Bowl, the most unlikely social media star proved to be an equally unlikely advocate for good.
Maduro warns Trump: "David’s sling is in our hands"
Over the weekend, he called on the army to allow in humanitarian aid from the United States via neighboring Colombia and Brazil. The letter states "I am at the service of the cause of Christ", Maduro said, "and with this spirit I have asked for his help".
This is a developing story.
Hulu's deal with the World Record Egg creators was brokered by Nick Tran, a former Samsung executive who joined Hulu past year as VP of brand and culture marketing, according to the NYT report. Then, over the following weeks, subsequent images of the egg on Instagram showed cracks in the shell.
The account has been indicating that something is coming by updating the page with new images of the egg slowly cracking, presumably with idea of revealing something inside the egg when all is said and done.
The post could be tied to Hulu's recent Super Bowl commercial efforts: Variety pointed out that Hulu purchased a 30-second ad for Super Bowl LIII. "Recently I've started to crack", the advert starts, accompanied by an animation of the egg crumbling to pieces. "If you're struggling, too, please talk to someone".